Web Analytics Association

The Web Analytics Association

Mon, 05 Jan 2009 19:32:14 GMT

The Web Analytics Association leads and supports the members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. Learn more about your place in the WAA. 2009 Outlook Survey The Future of Web Analytics is Here… Thursday, January 8, 2009 12:00 PM EST/9:00 AM PST Members login to register or find the link in the WAA December 2008 Newsletter. The second annual WAA Outlook survey results are in…and you might be surprised to learn what the future holds for the industry! We surveyed over 600 web analytics end-users in order to get a pulse on where they see the industry heading in 2009. Now you can see their responses, with in-depth analysis from a panel of experts, in this exciting new webcast on January 8. Are there things keeping you and your organization up at night? Now is your chance to find out the answers: What are the top web analytics priorities for leading organizations? ...

Events

Sat, 27 Dec 2008 15:56:55 GMT

Home :: Events Calendar of Events Calendar listings include WAA produced events and WAA corporate member events. Corporate members must login in order to post an event. WAA produced events include our monthly Webcast Series, the WAA Base Camp and our official conference, the eMetrics Marketing Optimization Summit. The WAA also is a co-producer of the WAA and UBC Award of Achievement in Web Analytics. 2009 Webcast Series 2009 Outlook Survey The Future of Web Analytics is Here… Thursday, January 8, 2009 12:00 PM EST/9:00 AM PST Members login to register The second annual WAA Outlook survey results are in…and you might be surprised to learn what the future holds for the industry! We surveyed over 600 web analytics end-users in order to get a pulse on where they see the industry heading in 2009. Now you can see their responses, with in-depth analysis from a panel of experts, in this exciting new webcast on January 8. Are there things keeping you and your organization up at...

Web Analytics Association Base Camp Overview

Thu, 25 Dec 2008 00:00:03 GMT

Home :: WAA Base Camp The WAA Base Camp includes one, two or all three of these workshops in each city: Introduction to Web Analytics Online Marketing Campaign Measurement Web Analytics for Site Optimization Learned a ton. Really got a lot out of the day. Appreciated the flexibility in the presentation to go off course to respond to questions we had. Thanks for making me more knowledgeable and valuable as an employee. Check out these 2008/9 WAA Base Camp events! Toronto, Canada, March 29-30th, 2009 Toronto, Ontario, Canada, March 31st, 2008 Munich, Germany, April 7th, 2008 San Francisco, May 4th, 2008 London, 19 May, 2008 New York, September 10, 2008 Boston, September 18, 2008 Los Angeles, September 24-25, 2008 Chicago, September 24-25, 2008 Las Vegas, NV, October 12th, 2008 Washington DC, October 20th, 2008 The Official Web Analytics Association Base Camp A solid foundation of web analytics knowledge Authoritative course...

Contact Us

Mon, 22 Dec 2008 21:39:20 GMT

Send Us Your Thoughts

Everyone at the WAA is proud to be part of the birth of an organization dedicated to building a dynamic and prominent voice for web analytics in the web community.

Our offices will be closed on Thursday, December 25 and Friday, December 26 as well as Thursday, January 1 and Friday, January 2 in observance of Christmas Day and New Years Day.

We apologize for any inconvenience in advance and look forward to an exciting new year for the WAA!

Thank you for your patience and have a wonderful holiday season and happy New Year!

We are excited to meet you and join forces through growing our membership. Please contact us with any questions, comments or suggestions at the following address:

Web Analytics Association
401 Edgewater Place
Suite 600
Wakefield MA 01880 USA
Phone +1-781-876-8933
Toll Free +1-800-349-1070
Fax +1-781-224-1239

Resources: Books by Web Analytics Leaders

Mon, 22 Dec 2008 14:00:58 GMT

Home :: Resources :: Books and Links What would you like to see here? Please send us your recommendations using the contact form at the bottom of the page. Please note that as prices are subject to change without notice, we are no longer publishing list prices. Please click through to Amazon to see current prices. Proceeds will go to support educational initiatives by the WAA. Book Name Author Name/s ISBN Date of Publication Price Level of expertise Multichannel Marketing: Metrics and Methods for On and Offline Success Akin Arikan 047023959X 2008 16.42 Intermediate Actionable Web Analytics: Using Data to Make Smart Business Decisions Shane Atchison and Jason Burby 0470124741 2007 19.79 Intermediate Web Analytics: An Hour a Day Avinash Kaushik ...

WAA Webcast Series

Fri, 12 Dec 2008 13:58:41 GMT

Home :: WAA Webcast Series 2009 Outlook Survey The Future of Web Analytics is Here… Thursday, January 8, 2009 12:00 PM EST/9:00 AM PST Members login to register The second annual WAA Outlook survey results are in…and you might be surprised to learn what the future holds for the industry! We surveyed over 600 web analytics end-users in order to get a pulse on where they see the industry heading in 2009. Now you can see their responses, with in-depth analysis from a panel of experts, in this exciting new webcast on January 8. Are there things keeping you and your organization up at night? Now is your chance to find out the answers: What are the top web analytics priorities for leading organizations? Where will they be investing their budgets in the next year? How satisfied are web analytics practitioners with their solutions? Which Web 2.0 technologies are the hottest prospects in 2009? Whether you’re in the business of web analytics, digital marketing, or part of...

Premier Corporate Members

Wed, 10 Dec 2008 16:11:16 GMT

Home :: About WAA :: Premier Corporate Members The WAA is proud to have the support and participation of many significant players in the Web Analytics industry. Click on the links below to learn more about our diverse premiere corporate members. Premier Corporate Members: Full List Adversitement B.V. Amadesa AOL Bango BitBang Bruce Clay, Inc. Charlotte Russe ClearGauge Compete, Inc. contentmetrics GmbH Digital Forest e-dynamics GmbH EpikOne ForeSee Results Halogen HS Interwoven IPerceptions KeyRelevance LBi Logan Tod & Co Microsoft Monster Worldwide MTVN New York Times NuConomy OgilvyOne Worldwide OX2 POP PREDICTA SAS ...

Web Analytics Association 'German Chapter'

Thu, 27 Nov 2008 01:10:31 GMT

Der in den USA gegründete Verein bündelt und fördert die Interessen von Anwendern, Experten, Beratern und Anbietern im Bereich Web Analytics. Zu den Mitgliedern gehören weltweit über 400 Unternehmen, darunter IBM, WebTrends, Yahoo!, Omniture, Google, Coremetrics, Daimler Chrysler, MLP, Festo und Walt Disney. Nach rasantem Mitgliederwachstum ist die WAA nun auch in Deutschland lokal vertreten und baut auf Mitwirkung hiesiger Anwender und Experten.

Der deutsche Web Analytics Markt ist ein anderer als der in den USA. Sicherlich gibt es viele Gemeinsamkeiten und man kann voneinander lernen, aber darüber hinaus gibt es unterschiedliche lokale Schwerpunkte und landesspezifische Themenstellungen, zum Beispiel im Bereich der Datenschutzbestimmungen und Reichweitenkennzahlen. Der E-Metrics Summit München hat gezeigt, dass viele deutsche Anwender sich auch deswegen eine lokale Interessensgruppe wünschen.

Länderkoordinator/Ansprechpartner:

Sven Gerber

Tel.: +49.241.97887.66

Links:

Deutsches WAA Forum: https://www.xing.com/net/wad/

German Pages including German WAA Blog: http://waa-germany.de

About Web Analytics Association

Wed, 26 Nov 2008 16:04:51 GMT

Home :: About Us The Official WAA Definition of Web Analytics Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. The WAA Story Bryan Eisenberg pins the official WAA lapel pin on Jim Sterne at the first Ad:Tech Impact Seminar March 2006. One might peg the start of the web analytics industry to the founding of WebTrends in Portland, Oregon in 1993, even if they didn't start selling software until 1995. MIT Graduates established NetGenesis in 1994 and Accrue, Omniture, and WebSideStory got off the ground in 1996. These companies spent their formative years creating software that could withstand the rigors of commercial use, and explaining the value of web analytics to potential customers. Vendors had created viable tools, but there was still a lot of room for better education, better networking and occupational support. The idea of a web analytics professional association had been bandied...

Eletto il Consiglio Direttivo del WWA

Wed, 26 Nov 2008 14:30:42 GMT

Home Iscrizioni Chi siamo Risorse Lavora con noi News Articoli Formazione Eventi Comitati Log In Contatti RSS La WAA unisce e promuove gli interessi dei professionisti del settore, dei fornitori, dei consulenti e dei docenti in materia che usano, vendono, installano, implementano, si consultano, insegnano o si occupano di formazione nel campo della web analytics. Modellare il futuro della Web Analytics Affinché la WAA rappresenti efficacemente voi e il nostro settore vi invitiamo a partecipare. La WAA sta cercando attivamente professionisti con passione e capacità che aderiscano al WAA e si impegnino come membri del comitato. Lasciatevi coinvolgere al livello base e offrite le vostre abilità per aiutarci. Aiutate a standardizzare i termini, le definizioni e le best practice usate dal settore intero. Influenzate la legislazione che interessa sia voi che l’intero settore della web analytics. Sviluppate ed implementate...

The Web Analytics Championship

Wed, 26 Nov 2008 13:52:19 GMT

Home :: WA Championship The WAA's Web Analytics Championship is now closed -- view the winners! In order to participate, get the login info for the WAA Google Analytics account and start analyzing the website. We created several customized profiles in order to help bring insights regarding our visitors. The explanation of each profile can also be found in the login info page. For more information, see the FAQ below. What? The WAA is hosting a Web Analytics Championship where Web Analysts will be able to review the site and traffic data for webanalyticsassociation.org. Analysts can submit their analytics reports, insights and observations about the site to the WAA, where the most insightful presentations will win prizes! When? June 1st, 2008. Details on how to access the information will be posted on the WAA Blog at that time. Who? WAA Members Frequently Asked Questions Why is the WAA having the Championship? How long does the contest last? Who can participate? What...

WAA Certification

Wed, 19 Nov 2008 19:38:31 GMT

Home :: Education :: Certification The Web Analytics Association Certification Test will provide a common reference point for understanding the depth and breadth of knowledge in the field for both practitioners and employers. Certification is a statement of competence in the web analytics field for the certified individual. In general, certification enhances the likelihood of employment and advancement within a field. Benefits include the probability of a higher than average salary for practitioners and a more productive human asset for employers. The Board of the WAA has directed the Certification Test, like the WAA and UBC Award of Achievement in Web Analytics, to focus on the analytical and business skills of the applicant. The test will not cover the technical or implementation skills associated with web analytics, and will not be specific to any tool. This means that practitioners do not need an IT background to pass the Certification Test. The process of developing the WAA...

Your Membership in the WAA

Wed, 12 Nov 2008 13:47:24 GMT

Home :: Membership Renewals Looking to renew? For a period before your membership expires, you will see a renewal link on your memberships page. Don't worry, we email you in plenty of time! We need YOU! For WAA to truly represent our industry, we need your active participation. As a group, we can build consensus across our industry on some of the most debated topics and practices. Make sure your voice is heard. Join a WAA committee today. Please Update Your Info! We want to keep you up to date with the Web Analytics Community but we need your help to do it! Make sure your contact information is valid and up-to-date, that all addresses from our domain are whitelisted so we can make it past your junk filter Mostly the WAA has helped me rather than the other way around. It led to new contacts which led to a new job and a much better pay check. Robert Blakeley Product Manager Web MD Join the Effort to Unify Our Industry When you join the WAA, you will be a member of an...

Face-to-face: WAARM Events and Receptions

Wed, 15 Oct 2008 19:36:29 GMT

2008 WAA Regional Meetings:

Toronto, ON, February 5th
Montréal, QB, February 6th
Ottawa, ON, February 7th
Vancouver, Canada, August 20th
Chicago - September 24th

Hosting an Event

If you are interested in hosting or learning more about WAARM events and requirements to hosting an event in your city, please contact .

Sponsorship

If you would like to sponsor a WAARM event, please contact . All sponsors are listed on the Calendar Detail for each event.

WAARM events are sponsored in part by
eMetrics Marketing Optimization Summit.

Roundtable Discussions

Mon, 06 Oct 2008 21:48:55 GMT

“How do your peers track campaigns? How do they run multivariate tests? How are they recruiting and training web analysts and hiring consultants?”

 Get answers to these questions and more from the people who do what you do for a living at the next eMetrics Marketing Optimization Summit Roundtable Discussion sessions. But don't just settle for what you can learn on the spot...

The Web Analytics Association and eMetrics Marketing Optimization Summit invite you to share your experiences in several categories - from acquisition to consulting to rich media - and, at the end of the discussion, submit your results for an online share-out. Superlative results from your Roundtable and all others will be shared with all eMetrics Marketing Optimization Summit attendees and then posted on the WAA site after the event.

These discussions will engender a fountain of ideas, best practices, and conversations that you will undoubtedly want to continue after the event. The WAA will provide the discussion space for continued sharing, brainstorming, and networking in a members-only area on the WAA site. The conversations are sure to be high-energy and enlightening enough that the WAA will host a webinar series specific to each category.

Subjects for discussion include: 

Acquisition
Conversion
Retention
Social Media Metrics
The Data Driven Organization

Roundtable Discussions will be held at the eMetrics Marketing Optimization Summit on Tuesday and Thursday afternoons. On Tuesday, you get the lay of the land and meet your peers, and on Thursday you really get into the burning issues brought to light during the Summit. You’re encouraged to attend both and then continue the brainstorming, best practice sharing and networking online. Don’t miss out on the best way to share experiences, gain new contacts, and get help from the people who really do feel your pain.

Corporate Members

Sat, 04 Oct 2008 15:31:25 GMT

Home :: About WAA :: Founding Corporate Members The WAA is proud to have been founded by some of the biggest players in the Web Analytics industry. Click on the links below to learn more about our dedicated and pioneering benefactors. Founding Corporate Members Coremetrics Coremetrics is a leading provider of hosted Web analytics, marketing and merchandising solutions. The company’s flagship product, Coremetrics 2005, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics 2005, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 350 unique brands online, including Bank of America, Columbia House,...

Membership Levels, Benefits and Dues

Wed, 01 Oct 2008 17:20:42 GMT

Home :: Membership :: Membership Benefits Benefits Membership Categories Academic* Professional** Corporate Access to Information Access to members-only website Yes Yes Yes Access to members-only discussion list Yes Yes Yes Access to WAA published white papers Yes Yes Yes Ability to blog on the WAA blog Yes Yes Yes Involvement in Governance Contribute to WAA through involvement in committees Yes Yes Yes May chair committees Yes Yes Yes May run for election to the Board of Directors Yes Yes Yes Full voting privileges Yes Yes Yes Networking Opportunities Listing in WAA Membership Directory (opt-in) Yes ...

Web Analytics Association Board of Directors and Advisors

Tue, 30 Sep 2008 13:56:28 GMT

Home :: Membership :: Board Our Board and Advisors There is simply nothing else like the WAA. No other organization is currently focused on this subject matter. As we create a strong voice in the marketplace for the web analytics community, we are honored by the involvement of our boards comprised of web analytics thought leaders and industry luminaries that are helping to attract more of the same to act as advisors, committee chairs and volunteers. Meet the WAA Board of Directors: President and Advocacy Director Vice-President of Marketing, Rainmaker Seth Romanow Seth is responsible for managing all Rainmaker client and corporate marketing efforts, including helping Rainmaker customers achieve their revenue goals through effective integrated marketing programs. Seth's background includes over 20 years of broad marketing experience in online marketing, relationship marketing, advertising, branding, marketing operations, data and analytics. Before joining Rainmaker, Seth led...

Jobs & Careers in Web Analytics

Fri, 12 Sep 2008 16:48:02 GMT

The WAA has a number of resources aimed at furthering your career in Web Analytics, helping you find Web Analysts and getting Web Analysts trained and certified. We have recently released the 2008 Compensation and Job Profile Survey which is a fascinating look at the current state of the industry as it matures into an integral part of the overall business strategy.

Post or Find Jobs

All jobs are for 90 days and are listed by latest job added first, with premium jobs ahead of regular jobs. You can Search Jobs or Add a Job, depending on your needs.

Job pricing is free for all members, $250 for non-members. For premium job listings the cost is $100 and $300 respectively. Searching for jobs is free.

Post or Search Résumés

WAA Members can post résumés. Best practice is to link to more detailed information on your own website. Employers can search résumés to find the right Web Analyst for your company.

Get Educated! Get Certified!

There are many ways to start, further or quantify your Web Analytics knowledge. The WAA provides:

Articles on Web Analytics

Thu, 11 Sep 2008 03:47:30 GMT

The WAA endeavors to make our articles section a valuable resource for the web analytics community, while providing the WAA with additional exposure on the World Wide Web.

We invite you to search through our archives and enjoy the articles we already have accepted with gratitude from the web analytics community.

Article Categories

Best Practices
Newsletter Articles (many are for members only, please don't submit articles to this category)
Organization
Testing
User Tracking
Web Analytics
Round Tables -- eMetrics & WAA sessions!

Would you like to post an Article?

Thank you for your interest in posting an article to the Web Analytics Association website. Before posting an article, we ask that you meet these criteria:

The WAA must be the first source of the article. If you want to re-post your article elsewhere (e.g. your blog or other sites), we ask that you link back to your posting on the WAA site. Articles re-posted from other sources will not be posted or may be subject to removal.
Ensure your article is about web analytics. Articles should be relevant to web analytics and web analytics practitioners.
Please ensure you indicate a category and sub-category for your article. If our categories are not suitable for your material, please contact our with recommendations.

Are you ready? Then please add an Article now!